Dating service outsourcing


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As an experiment, Lyadova, the 30-year-old co-founder of a graphic-design company in Toronto, hired a part-time “dating profile manager” on Wednesday through an ad in the jobs section of Craigslist. You might decide to make a profile on The dating site.Naturally, you assume that you’ll be connected to other lovers of the publication known for headlines such as "Kitten Thinks of Nothing But Murder All Day" and "Study Reveals Babies Are Stupid." Instead, your profile is entered into a much larger database -- consisting of some 1,422,000 users -- and you’re paired up with another single who signed for the same service, but through another site, Welcome to the weird, interconnected world of online dating.There are thousands of sites out there, many with an incredible degree of specificity in their target audience.One product that wants to help singles is Hermes, a new live advice platform that connects daters with experts so they can ask for dating advice in real time.

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